When discussing Online Reputation Management (ORM), the tactics used depend entirely on the subject's visibility. ORM for private people focuses on privacy and erasure, while ORM for public figures focuses on narrative control and brand dominance.
ORM for Private Individuals
For private citizens (doctors, local business owners, private executives), the goal is often invisibility. They want old court records, leaked personal data, or defamatory revenge posts removed. The primary tools here are the 'Right to be Forgotten' requests, Data Broker removals, and direct platform takedowns.
ORM for Public Figures
Politicians, celebrities, and Fortune 500 CEOs cannot be invisible. Their ORM strategy is about dilution and suppression. Instead of trying to delete the internet, public figure ORM focuses on publishing massive volumes of high-authority positive content to drown out the negative noise.