Key Takeaways / Quick Summary
Trustpilot is a critical trust signal for software and B2B companies. Learn how to navigate Trustpilot's compliance team to remove fake reviews.
Trustpilot has become the de facto standard for software and enterprise reviews. A 'Poor' rating on Trustpilot will directly reduce your website's conversion rate, as prospective buyers routinely check Trustpilot before entering their credit card details.
The 'Find Reviewer' Feature
Trustpilot allows claimed businesses to request reference numbers or order IDs from reviewers. If the reviewer fails to provide proof of purchase within 3 days, Trustpilot will temporarily hide the review, and eventually delete it. This is the fastest way to eliminate fake competitor reviews.
Defamation vs. Bad Experiences
Trustpilot will not remove a review just because it is negative. However, if the review names employees, includes hate speech, or makes highly specific, provably false legal accusations (e.g., 'This company stole my money and committed fraud'), Trustpilot's Content Integrity Team will take it down.